For a long time, tobacco companies denied the fact that smoking actually increased the chances one could develop cancer, emphysema, lung disease and other sorts of upper respiratory afflictions. Tobacco companies also spent the better part of two decades trying their best to convince the public and Congress that nicotine was not addictive.
Their public relations campaigns actually worked pretty well on Capitol Hill.
But, the truth about tobacco and its effects on the human body eventually reached a critical level of understanding and acceptance. The consensus about tobacco is now so broad that Congress voted last week to bring tobacco under the auspices of federal regulation. The truth was eventually undeniable.
Today’s health insurance companies are kind of where the tobacco companies were 15-20 years ago. They’re becoming increasingly unpopular because of their profit model – a model that maximizes the collection of premiums and minimizes (sometimes through very dubious means) actual coverage of claims made by their customers. Like the tobacco industry denials before them, the insurance industry has refused to cop to an open secret about their treatment of consumers.
That is, until now.
This morning’s LA Times describes in stark detail how three of the largest health insurance companies have been systematically denying coverage to patients that develop cancer or lymphoma. They even deny coverage to women who get pregnant. The three insurance companies (they’re the only three that have admitted to this practice) routinely pull the rug out from under their own customers when they are most vulnerable.
From the Times…
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