Accommodating SunCal’s Message Strategy

I’m glad someone else noticed that surreal statement from Westland/SunCal spokeswoman Catherine Wambach in Sunday’s Albuquerque Journal.

Wambach was asked how much the California-based development company spent wooing New Mexico legislators who are poised to consider legislation that could give the company over $400 million in tax increment development districts, or TIDDs, for a development on Albuquerque’s West Side.

That includes how much they spent for a massive web, television, radio and billboard advertising blitz in favor of TIDDS that recently blanketed the state.

From the Journal story:

SunCal spokeswoman Catherine Wambach on Thursday declined to say how much the company spent, saying the totals will be available in state-mandated reports 15 days after the legislative session ends later this month.

Providing the numbers in advance of that is “not part of our strategy. It’s not part of our messages,” Wambach said.

Matt Reichbach, who blogs at nmfbihop.com, gets it dead right in his analysis where he questions this ridiculous statement.

But it’s also interesting to note that the Secretary of State’s office has added a whole new section of their website, just to deal with lobbyist advertising campaign reports – like the kind Westland/SunCal is supposed to file?

What’s the rationale for that?

Again, why does SunCal get special favors?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: